I am an Experience Designer. Previously I have worked as a Graphic Designer and as a Service Designer.


What is experience design?

It is a way of thinking applied to everything that a business does. It is a perspective rather than a discipline in itself. My approach incorporates a wide variety of disciplines such as Market Research, Brand Development, Illustration, User Interface Design (UI) and User Experience Design (UX) to name a few. 

Nothing is created purely for the sake of aesthetics, creativity is always guided by strategy. Everything has a tactical reason for being in pursuit of carefully considered objectives. 

I follow a simple process to deliver this idea:



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Want to know more?

For a deeper insight into this approach to design I highly recommend this Wired article:

Experience Design: When Innovation Isn’t Enough


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In my previous roles I have worked on projects for:

  • BT Global Services
  • Cisco
  • The Design Council
  • Nesta
  • STOP THE TRAFFIK
  • IVAR
  • Cornwall Council
  • Cornwall & Isles of Scilly LEP
  • CPR Regeneration
  • Convergence
  • Falmouth University
  • Technology Strategy Board
  • Harrods
  • International Cricket Council
  • ING Direct